Career Cluster 3


Designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services.

Skill Sets and Abilities Needed:

People skills
Communication skills
Apply procedures
Accurate records
Time management
Creative skills
Follow instructions
Paint, draw, model
Thinking outside the box
Personal judgments


Account Executive - D/C, C/D, I/S/C
Account Manager - D/C, C/D, I/S/C, I/S
Actor - I, I/D, I/S
Advertising Sales Agents - I, I/S, I/D, S/I
Animator - C, S, C/S, S/C
Architect - C, C/S, S/C
Art Director - C, S, C/S, S/C
Brand Management Specialist - I, I/S,I/D,S/I
Broadcast News Analyst - I, I/S, I/C
Commercial Artist - C, S/C, C/S
Compositor/Typesetter - S, S/C, C, C/D
Consumer Behavior Analyst - S, C, S/C, C/S
Copywriter- C, S, S/C, C/S, C/D
Creative Director - I/C, C/D, I/D, I/S/C
Dancer/Choreographer - I, D/I, D, C/D
Database Marketing Specialist - C/S, S/C, I/C, S/I
Demonstrators - I, I/D, I/S
Designer - I, S, C
Direct Marketer - I, I/S, I/D, S/I
Drafter - C, C/D, D/C, D
Email Marketing Specialist - C/S, S/C, I/C, S/I
Event and Trade Show Marketer - I/D, I, I/S
Field Marketing Representative - I, I/S, I/D, S/I
Florist - C, S, I
Global Marketing Associate - I/D, I, I/S
Graphic Designer - D/C, C, S/C
Industrial Designer - D/C, C, S/C
Integrated Marketing Associate - C/S, S/C, I/C, S/I
Interactive Marketing Specialist - C/S, S/C, I/C, S/I
Internet Marketing Specialist - C/S, S/C, I/C, S/I
Interpreter/Translator - I, I/S, I/C
Journalist - I, I/S, I/C

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